You’ve built something meaningful. something you believe in and want to continue to grow. Whether you’re at the beginning stages of launching a new business or expanding your online presence, your work deserves to be seen, felt, and remembered. But right now, your brand doesn’t quite reflect your vision—or the value you offer.
That’s where I come in.
I help founders, creatives, and purpose-led businesses translate their vision into an aligned visual identity. Not just a logo, but a brand system that speaks your language and connects with your audience. We’ll partner together to uncover what makes your story unique and design a brand that feels like you, only clearer, bolder, and more intentional.
You’re not here for trendy content that passes as quickly as a tiktok dance. You’re here for strategy, systems, and design that grows with you.
it's time to elevate your brand to the next level.
Welcome IN— I See You & your business.
You’ve built something meaningful. something you believe in and want to continue to grow. Whether you’re at the beginning stages of launching a new business or expanding your online presence, your work deserves to be seen, felt, and remembered. But right now, your brand doesn’t quite reflect your vision—or the value you offer.
That’s where I come in.
Partnering together looks like...
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meet the designer
Hi i'm callie—the creative behind CLD.
i like to say i'm part brand designer and part marketing strategist with a dash of creative intuition. working with me isn't only about the deliverables. it's about designing your business to support your ultimate goals while also fitting into your life.
around here, i support the balance between work and play.
with a background in cpg, i worked on countless brand initiatives before realizing i wanted to create for the everyday business owner. people like me and with businesses that i wanted to be a customer of.
and so, caroline lee designs began.
this is a small studio focused on intentional branding to deliver the greatest impact. i'm here to support your business and give you a strategy that is tailored to who you are as a business owner and your goals.
